FROM: NYC Attachment Parenting International, 62 Cooper Square #7b
New York NY 10003
CONTACT: Artimesia (Art) Yuen, phone 917.693.6545
www.BabywearingBonanza.com

FOR IMMEDIATE RELEASE

NYC PARENTS ARE INVITED TO TEST DRIVE THE NEXT NEW THING IN BABY GEAR: THIRTEEN OF THE LATEST UNIQUE, FASHIONABLE AND PORTABLE FABRIC BABY CARRIERS AVAILABLE AT THE EXCLUSIVE NYC BABYWEARING BONANZA -- SEVEN CARRIERS WILL BE GIVEN AWAY IN A FREE RAFFLE.

New York, NY, July 1, 2006 – NYC Attachment Parenting International (www.attachmentparenting.org) and NYC Babywearing Group (www.slingsinthecity.com) invite parents and children to an exclusive, free BABYWEARING BONANZA Saturday July 22, 2006 from 1-4 pm in the 3rd floor Epiphany Library Auditorium* located at 228 E 23rd St (near 2nd Ave). Thirteen unique and fashionable wrap, Asian-style, buckle, sling and pouch styles of fabric baby carriers will be available to test drive with assistance and advice from a group of sales-free, expert, local parent- users. Seven carriers and other baby items worth over $800 will be given away in a free raffle.

The NYC Babywearing Bonanza will demystify and promote the benefits of babywearing while bringing these rare and stylish carriers out of obscurity and onto the virtual runway of NYC streets where parents routinely ogle over and dish about the latest, most cutting-edge baby gear.

Babywearing Bonanza attendees will learn:
¬ What carrier styles and fabrics are most comfortable for them
¬ How to wear the various styles of carriers
¬ Where these types of carriers can be purchased
¬ Why babywearing is beneficial and
¬ How to connect with local babywearing support for assistance and advice face-to-face and online.

Babywearing has quietly exploded on the urban parenting scene as the Baby Bjorn has grown in popularity and accessibility and competitors have entered the market offering lower priced substitutes.

Lesser known are the few online and offline retailers who have, with the occasional celebrity endorsement, ignited a resurgence of interest in ‘alternative’, fabric baby carriers such as the sling. These retailers offer a thoroughly modern product with durable and comfortable styling; exquisite fabrics, color combinations and patterns and new, convenient features.

A wide variety of relatively unknown alternative-style carriers have found a popular market with a growing, but minority group of parents who have taken the time and effort to search them out. Now the secret is out and NYC parents are invited to enjoy the next new thing in baby gear.

*Use of library space by NYC API for this program does not indicate endorsement by the New York Public Library.